When You are ready to dominate your life... This is where you come!
MEET THE OWNERS
Dean
Co-Founder & CEO
I have been coaching athletes in both mindset and fitness since 2005. My transformation was far more than physical. The physical part was a big thing but the mental aspect is more of what got me HOOKED!
Charlene
Co-Founder
I got my start in the fitness industry back in 2008 after undergoing my own major weight loss transformation and seeing what it did for me. I knew I wanted to help others to have the same experience that I had bc of how it changed my life.
OUR COACHING APPROACH
EVERYDAY ATHLETES
Bring us the everyday athletes, the ones waking up before the sun to get that lift in before the office, the ones training on a lunch break to get it done. The ones who are putting in the time on the mats after a long days work because there is no other way to get it done. Bring us the everyday athlete willing to grind, and together we will become THE ELITE
Forged In The Fire
In life we are encountered by trials and hardships. Those trials allow us to be forged into our greatest selves. IF, we choose to embrace them.
Transformations
WHAT YOU CAN EXPECT
Customized Workouts
Built for You
When you work with me, you don’t get a cookie-cutter template. In my custom plan options I design is tailored from the ground up to fit your body, your goals, and your life. I use proven systems—strength science, contraction-based periodization, neurotype profiling, and biomechanical analysis—to select the right exercises, tempos, and progressions for you. That means joint-friendly training that matches your structure, sustainable intensity that fuels results without burning you out, and a clear roadmap that evolves as you do. What makes my system unique is the precision: I don’t just hand you workouts, I engineer a program that adapts with you week by week, keeping you progressing, injury-resilient, and locked in for the long game.
Monthly Check-ins
Every month we pause to review your progress, wins, and challenges. This is where the plan gets sharpened—adjusting training, nutrition, and recovery so you never plateau. Check-ins keep you accountable and ensure your program is always aligned with your goals, your lifestyle, and your results. It’s not a “set it and forget it” approach—this is ongoing coaching with a clear direction forward.
Supplement Suggestions
Supplement Suggestions – Simple and Purposeful
Supplements aren’t about magic shortcuts—they’re about filling gaps and supporting the work you’re already putting in. Inside the app, you’ll get clear recommendations tailored to your training, recovery, and nutrition needs. No clutter, no guesswork—just the essentials that help you recover faster, train harder, and feel your best. Every suggestion is backed by purpose, not hype, so you know exactly why it’s there and how it fits into your plan.
Elite Mindset Program
Elite Mindset Coaching – Build the Inner Edge
Strength isn’t just physical—it’s mental. Alongside your training and nutrition, I’ll help you develop the discipline, focus, and resilience that separate the average from the elite. Through accountability, perspective, and strategies to overcome setbacks, you’ll learn to think and perform like an athlete—on and off the gym floor. This isn’t just about building muscle; it’s about building the mindset that carries you through every challenge life throws at you.
Nutritional Counseling
Simple, Strategic, Sustainable
My approach to nutrition isn’t about quick fixes or extreme restriction—it’s about fueling your body for performance, recovery, and long-term health. I build plans that balance structure with flexibility: setting clear targets for protein, carbs, and fats while teaching you why they matter. You’ll learn how to eat in a way that supports your training, stabilizes energy, manages stress, and accelerates fat loss or muscle growth—without living in constant food guilt. What makes my approach unique is that it’s not just a diet, it’s an education. You’ll walk away not only leaner and stronger, but with the knowledge and confidence to maintain results for life.
CONTACT US
Now's the time!
Contact Us
Helping athletes from all walks of life
develop an iron will while evolving into the greatest version of themselves in mind, body and spirit.
Your Personal App
Nutrition
Nutrition – Guided and Trackable
Inside the app, your nutrition is laid out with clarity and precision. You’ll see daily targets for protein, carbs, fats, and calories—customized to your goals—with built-in logging to track meals in real time. Every entry connects back to your progress, giving both of us the feedback we need to adjust and keep results moving forward. This isn’t guesswork—it’s structured, flexible, and fully integrated into your program so you know exactly what to eat, when, and why.
Workout Plan
Training – Structured and Adaptive
Your full program is delivered right in the app with exercise demos, prescribed sets, reps, tempos, and rest periods. Each workout is laid out in sequence so you know exactly what to do the moment you step into the gym. As you log your sessions, the app tracks your weights, progress, and performance—giving both of us the feedback to make adjustments and push you forward. This isn’t random workouts—it’s a structured, evolving system designed to fit your body, your goals, and your lifestyle.
Track Your Progress
Progress Tracking – Clear and Measurable
Inside the app, every lift, rep, and meal you log builds a running record of your progress. You’ll see your strength increase, body composition shift, and habits stack up week after week. Charts, check-ins, and visual feedback make it easy to spot trends and stay accountable, while I review the data to fine-tune your program. Progress isn’t left to chance—it’s tracked, measured, and used to keep you moving forward with purpose.
Chat With Me Directly
Direct Access – Real Coaching, Real Support
This isn’t a faceless app. You have a direct line to me inside the platform to ask questions, get feedback, and stay accountable. Whether you need a quick adjustment, clarification on your program, or just some encouragement, you can message me in real time. Coaching works best when communication is clear—and with direct access, you’re never left guessing or going it alone.
