When You are ready to dominate your life... This is where you come!

A shirtless man with tattoos is holding a blue shaker.

MEET THE OWNERS

A man is wearing a tank top that says diamondpro on it

Dean

Co-Founder & CEO

I have been coaching athletes in both mindset and fitness since 2005. My transformation was far more than physical. The physical part was a big thing but the mental aspect is more of what got me HOOKED!

Learn More
A woman is squatting down with a rope in her hand

Charlene

Co-Founder

I got my start in the fitness industry back in 2008 after undergoing my own major weight loss transformation and seeing what it did for me. I knew I wanted to help others to have the same experience that I had bc of how it changed my life.

Learn More

OUR COACHING APPROACH

A black and white image of an anvil on a white background.

EVERYDAY ATHLETES

Bring us the everyday athletes, the ones waking up before the sun to get that lift in before the office, the ones training on a lunch break to get it done. The ones who are putting in the time on the mats after a long days work because there is no other way to get it done. Bring us the everyday athlete willing to grind, and together we will become THE ELITE

A black and white silhouette of a judge 's gavel on a white background.

Forged In The Fire

In life we are encountered by trials and hardships. Those trials allow us to be forged into our greatest selves. IF, we choose to embrace them. 

IRON ELITE MINDSET

WE choose the life WE live every day. WE refuse to be a victim of our circumstances or the hand life has dealt us. WE choose our paths and own whatever comes with it. WE go to war with ourselves everyday and strive to become the greatest version of ourselves

Schedule a Consultation

Transformations

A man is taking a picture of himself in the mirror.
Three pictures of a woman before and after losing weight
A before and after picture of a man taking a selfie in a bathroom.

Strength and Performance


The concept of building strength and muscle while still being able to use that muscle in a practical setting for performance both day to day and in an athletic setting is a huge priority because it’s what we look for with my own physique as well as my athletes.


We want to make sure our athletes have the ability to look muscular and strong while being as strong and athletic as they look. Peak Performance designed strategically through proper periodized programming and attention to detail for our "competitive" and "everyday athletes" is the primary goal of what we do!


girl
Learn More

Youth Performance

My coaching style with youth athletes is rooted in respect for fundamentals, safety, and long-term development. I believe young athletes don’t need complicated training—they need strong foundations: proper movement, joint-friendly strength, speed, and confidence in their bodies. Every session is designed to teach discipline, build character, and create resilience, while keeping the process fun and engaging. My style is direct but encouraging—I push kids to rise to the challenge while making sure they’re supported every step of the way. The goal isn’t just short-term wins; it’s building athletes who are strong, durable, and prepared to excel in their sport and in life.

A man is sitting on a bench in a gym holding a blue bottle
Learn More

FAT LOSS

Personally Charlene and I prefer the concept of “fat loss” to “weight loss” because let’s face it while on some level yes we may care what we weigh the larger part of us looks more toward how we look and feel, how our clothes fit or are we comfortable in our own skin.


So rather than just losing a lot of weight we want to work with our athletes on creating or maintaining lean and defined muscle tissue while losing the excess body fat that no does not serve us.



Essentially we want to burn that fat while fueling the muscle. Nutrition plays a large role in that so we want to be able to work our athletes on building an effective training and eating lifestyle that works for them.

girl
Learn More

NUTRITIONAL PLANNING

For many of us there are so many misconceptions about the “best diet out there” the reality of it is diets tend to be more short term nutrition is a lifestyle and that’s what we want to do is build an effective and efficient lifestyle that supports your individual goals and have fun while doing it.


Whether you are vegan, vegetarian, paleo, or just looking for the best way to make nutrition work for you we work with dietitians to deliver nutritional planning that works for you and what you want to accomplish.

A man is sitting on a bench in a gym holding a blue bottle
Learn More
A shirtless man is lifting a barbell in a garage.

STRENGTH & PERFORMANCE


The concept of building strength and muscle while still being able to use that muscle in a practical setting for performance both day to day and in an athletic setting is a huge priority because it’s what we look for with my own physique as well as my athletes.


We want to make sure our athletes have the ability to look muscular and strong while being as strong and athletic as they look. Peak Performance designed strategically through proper periodized programming and attention to detail for our "competitive" and "everyday athletes" is the primary goal of what we do!

Learn More
A shirtless man is lifting a barbell in a garage.

YOUTH PERFORMANCE TRAINING


Training young athletes always boils down to building them safely and effectively. Training movement patterns, and making training fun and enjoyable without putting them in unnecessarily risky situation.


While we do want our youth athletes to train hard and perform well, the goal is to always balance where their abilities are, where we are working to get them to and doing so in the safest yet most effective way.

Learn More

FAT LOSS

Personally Charlene and I prefer the concept of “fat loss” to “weight loss” because let’s face it while on some level yes we may care what we weigh the larger part of us looks more toward how we look and feel, how our clothes fit or are we comfortable in our own skin.


So rather than just losing a lot of weight we want to work with our athletes on creating or maintaining lean and defined muscle tissue while losing the excess body fat that no does not serve us.


Essentially we want to burn that fat while fueling the muscle. Nutrition plays a large role in that so we want to be able to work our athletes on building an effective training and eating lifestyle that works for them.

Learn More
girl

NUTRITIONAL PLANNING

For many of us there are so many misconceptions about the “best diet out there” the reality of it is diets tend to be more short term nutrition is a lifestyle and that’s what we want to do is build an effective and efficient lifestyle that supports your individual goals and have fun while doing it. Whether you are vegan, vegetarian, paleo, or just looking for the best way to make nutrition work for you we work with dietitians to deliver nutritional planning that works for you and what you want to accomplish.

Learn More

WHAT YOU CAN EXPECT

A black and white icon of a clipboard and dumbbells on a white background.

Customized Workouts

 Built for You
When you work with me, you don’t get a cookie-cutter template. In my custom plan options I design is tailored from the ground up to fit your body, your goals, and your life. I use proven systems—strength science, contraction-based periodization, neurotype profiling, and biomechanical analysis—to select the right exercises, tempos, and progressions for you. That means joint-friendly training that matches your structure, sustainable intensity that fuels results without burning you out, and a clear roadmap that evolves as you do. What makes my system unique is the precision: I don’t just hand you workouts, I engineer a program that adapts with you week by week, keeping you progressing, injury-resilient, and locked in for the long game.

A black and white drawing of a pipe with a hole in the middle.

Monthly Check-ins

 Every month we pause to review your progress, wins, and challenges. This is where the plan gets sharpened—adjusting training, nutrition, and recovery so you never plateau. Check-ins keep you accountable and ensure your program is always aligned with your goals, your lifestyle, and your results. It’s not a “set it and forget it” approach—this is ongoing coaching with a clear direction forward.

A black and white icon of a jar of food with leaves and grains.

Supplement Suggestions

Supplement Suggestions – Simple and Purposeful

Supplements aren’t about magic shortcuts—they’re about filling gaps and supporting the work you’re already putting in. Inside the app, you’ll get clear recommendations tailored to your training, recovery, and nutrition needs. No clutter, no guesswork—just the essentials that help you recover faster, train harder, and feel your best. Every suggestion is backed by purpose, not hype, so you know exactly why it’s there and how it fits into your plan.

A black and white drawing of a human head with a brain.

Elite Mindset Program

Elite Mindset Coaching – Build the Inner Edge
Strength isn’t just physical—it’s mental. Alongside your training and nutrition, I’ll help you develop the discipline, focus, and resilience that separate the average from the elite. Through accountability, perspective, and strategies to overcome setbacks, you’ll learn to think and perform like an athlete—on and off the gym floor. This isn’t just about building muscle; it’s about building the mindset that carries you through every challenge life throws at you.

A heart with a heartbeat and an apple in it.

Nutritional Counseling

Simple, Strategic, Sustainable
My approach to nutrition isn’t about quick fixes or extreme restriction—it’s about fueling your body for performance, recovery, and long-term health. I build plans that balance structure with flexibility: setting clear targets for protein, carbs, and fats while teaching you why they matter. You’ll learn how to eat in a way that supports your training, stabilizes energy, manages stress, and accelerates fat loss or muscle growth—without living in constant food guilt. What makes my approach unique is that it’s not just a diet, it’s an education. You’ll walk away not only leaner and stronger, but with the knowledge and confidence to maintain results for life.

CONTACT US

Now's the time!

Contact Us

A black and white silhouette of an anvil on a white background.

Helping athletes from all walks of life

develop an iron will while evolving into the greatest version of themselves in mind, body and spirit.


A white background with a few lines on it

"Not only has Dean helped me to get back to my pre-pregnancy body but I am actually healthier and in better shape than before my pregnancy. Dean is not just my trainer. He has become a friend and like part of my family."

Heather Green

"I started training with Dean Romero about 8 years ago, and he has completely changed my life. He taught me so much about fitness and nutrition, and how to combine the two together."

George Youssef

"The bottom line is I'm getting results --- muscle tone and definition. As a nice little bonus, when I'm out of town Dean gives me a workout plan or exercises I can do on my own. And he regularly monitors my diet through MyFitnessPal and gives me much needed advice."

Ann Fisher

Your Personal App

A heart with a heartbeat and an apple in it.

Nutrition

Nutrition – Guided and Trackable
Inside the app, your nutrition is laid out with clarity and precision. You’ll see daily targets for protein, carbs, fats, and calories—customized to your goals—with built-in logging to track meals in real time. Every entry connects back to your progress, giving both of us the feedback we need to adjust and keep results moving forward. This isn’t guesswork—it’s structured, flexible, and fully integrated into your program so you know exactly what to eat, when, and why.

A black and white drawing of a bunch of nuts on a white background.

Workout Plan

Training – Structured and Adaptive
Your full program is delivered right in the app with exercise demos, prescribed sets, reps, tempos, and rest periods. Each workout is laid out in sequence so you know exactly what to do the moment you step into the gym. As you log your sessions, the app tracks your weights, progress, and performance—giving both of us the feedback to make adjustments and push you forward. This isn’t random workouts—it’s a structured, evolving system designed to fit your body, your goals, and your lifestyle.

A line graph with an arrow pointing up free icon

Track Your Progress

Progress Tracking – Clear and Measurable
Inside the app, every lift, rep, and meal you log builds a running record of your progress. You’ll see your strength increase, body composition shift, and habits stack up week after week. Charts, check-ins, and visual feedback make it easy to spot trends and stay accountable, while I review the data to fine-tune your program. Progress isn’t left to chance—it’s tracked, measured, and used to keep you moving forward with purpose.

A black and white icon of a letter g on a white background.

Chat With Me Directly

Direct Access – Real Coaching, Real Support
This isn’t a faceless app. You have a direct line to me inside the platform to ask questions, get feedback, and stay accountable. Whether you need a quick adjustment, clarification on your program, or just some encouragement, you can message me in real time. Coaching works best when communication is clear—and with direct access, you’re never left guessing or going it alone.

Two phones are sitting next to each other on a white background.